No matter what you’re blogging about or how frequently you post to your blog, you need a plethora of blog post ideas to pull from. If you start running low on ideas, you won’t be inspired to write, which means your blog could get stagnant and your audience will get bored. Here’s how to generate blogging ideas 2019 so you can keep the momentum going.
The Benefit of Using Blog Post Formulas
According to Unfunnel, by following certain blog post formulas, you can set yourself up as an expert in your industry, someone people turn to for sound advice they can trust. The good news about blog post formulas is that they can be applied to just about any topic or industry. Formulas include list blog posts, how-to articles, case studies and more. Read on for examples of each type of post.
The Case Study Blog Post
When people see the phrase “case study,” they feel that they’re going to be reading something legit, something that’s been tried and tested. In general, the case study blog post outlines the process you used for something and then explains the outcome. It’s best if the outcome was positive, although you and your audience can also learn from your mistakes. An example of a case study blog post is “How I Increased Blog Traffic by 500% Using Headline Formulas.”
The Frequently Asked Questions Blog Post
The more you post to your blog, the more your audience will ask followup questions and ask for clarity on certain topics. When you notice that several people are asking the same question, this is the chance for you to answer them in a new blog post. It will also save you the trouble of writing out the same response every time you get an email or comment with the same question.
The How-To Blog Post
People love DIY posts, and the how-to blog post, whether you’re giving advice or showing someone how to repair their home, is always useful. The how-to article describes how to carry out a process. You can use words alone or you can supplement your advice with audio, images or videos. If you’re describing something complicated, the more media you include, the better. Examples of how-to blog posts include “How to Repair Your Hardwood Floors” or “How to Create a Content Calendar for Your Blog.”
The List Blog Post
People love lists. They’re easy to scan and read quickly, ingesting the information in bite-sized morsels. If you don’t have to go into detail about every item in your blog post, a list may be a great option. An example of a list blog post is, “10 Ways to Generate Blog Post Ideas for 2019” or “30 Easy Hacks for Driving Traffic to Your Blog.”
The Checklist Blog Post
The checklist blog post differs from the list blog post in that it gives actionable advice and lays out steps that the reader has to take instead of just presenting information in list form. For example, wedding bloggers often use checklists for things like “10 Must-Dos for the Morning of Your Wedding” or “Questions to Ask Your Wedding Vendors.” These checklists are usually printable.
The Problem-Solution Blog Post
The problem-solution blog post is exactly what it sounds like. You define a problem that your audience is having and then you tell them how to solve it. If you’re stuck for ideas, look at the comments on your blog or on the blogs of your competitors. What are the readers always wondering about? What problems are they running up against? What answers are they not getting, no matter how many times they ask the questions? This will tell you where their problems lie and then present the opportunity for you to solve them. The problem-solution blog post may have elements of the list or how-to posts, too. For example, your title may be something like “How to Stop Wasting Money on PPC Advertising.” You’ve defined a problem and you’ve already told the reader that you’re going to help them solve in via a how-to blog post.
The Research Blog Post
Though the research blog post may sound similar to the case study blog post, there is a difference between the two. The case study blog post follows a process that you create, while the research blog post involves checking out other case studies and stats related to your topic. For example, a case study blog post may be “How We Used Split Test Results” while a research blog post would be “How These Top Brands Excelled with Split Test Results.” The research blog post can combine your experience with outside information or it can be entirely curated, pulling from others’ experiences.
The Ultimate Guide Blog Post
This long-form blog post goes in depth on a topic. You can either write it from scratch or you can gather all of the singular blog posts you wrote about a topic and combine the information to offer a complete guide. You may even want to offer the guide as a free or paid download instead of offering it on your regular blog.
Hot Topics for 2019
This year, there are certain topics that are going to garner attention, according to Next Naija Entrepreneur. Those hot button topics include politics, agriculture, wealth creation and the job market. Taking a stance on these topics, regardless of what side you’re on, is likely to catch the attention of your audience (or of a completely new audience). Before you spout your personal opinions, though, put some thought into your branding – how do you want to be perceived? Make sure your voice always lines up with the reputation you’re comfortable being known for.
Other popular blogging topics for 2019 include trends in entrepreneurship, healthcare and fitness, technology and the education system. Dollar Fry goes into a bit more detail about current blogging topics that will help with traffic, suggesting home decor, tech tutorials, niche travel and virtual reality.