As technology has advanced over the past few decades, humans and their needs have adapted along with it. Many people have nearly abandoned cable for ad-free streaming services like Netflix. A large portion of people who do still watch TV are using DVR devices which allow them to skip commercials. Even internet browsers have add-ons that block all forms of advertisements on a website. Consumers are getting smarter and traditional forms of advertisement are no longer effective.
This evolution has ushered in a new age of advertising called content marketing. Content marketing focuses on providing content to users, often in the form of media or information, while avoiding directly attempting to sell a product. This has proven to be significantly more effective than traditional advertising and allows for a broader, more creative approach to marketing. A great example of content marketing is Callaway Golf’s YouTube channel, on which they post instructional and informational golf videos. This works well because it gets the user interested in golf and the brand without the potentially offputting effect of a direct sales pitch. Many of the world’s largest companies are following a very similar model and seeing huge success from it.
So how can content marketing be applied to a language business? As a language teacher, you could do anything from creating a short educational video to posting facts about foreign countries and their languages on a social media account. The goal is to get people interested in your content and build a relationship with them so they see you as a reliable source. Not only is content marketing effective and a solid investment for the future, but it’s also far cheaper than traditional forms of advertising. With a lower price and higher return, you can’t afford to invest in content marketing.
That’s where we come in. We are a web marketing firm which specializes in the education industry. Our team of professionals can help you create a content marketing campaign and build long-lasting, lucrative relationships with your customers. With the world centering itself around technology more and more, content marketing is the future of advertising and will eventually be a necessary transition for all businesses. Get in touch with us and take your business into the new age successfully with content marketing!