Now you have your auto-responder, and you’ve created an opt-in form that you can begin directing these forms towards their inboxes hands-free! How convenient right?
The next move is to make sure people who visit your page see your opt-in form and make them sign up by the time they see it. Talking about the percentage of visitors on your website that becomes a subscriber, we interact with them via “conversations.” The more visitors that you have converted, the higher the possibility that they eventually become members.
I may advise that your opt-in form must appear or available on every page of your website or blog. Make sure you make this visible throughout your content to make sure when someone reads your content, they will be tempted to sign up. But, what can really drive a person to sign-up is your “squeeze page.” It is a page or panel on your website that has a particular goal: to make people join your mailing list. Here’s how it works!
How to Compose a Squeeze Page
Because your squeeze page has a particular and essential goal, it must have a little different structure from other pages on your website. Significantly, a squeeze page must not have other navigation tools. The idea is that nothing must distract your visitors from signing up on the opt-in forms and on the copy to be more convincing for sign-up.
The opt-in form must be immediately visible to the visitor’s perspective. You must also include a considerable amount of text to convince your visitor to sign-up. It is where proficient persuasive writing skills can exceptionally be handy!
Persuasive Writing for a Squeeze Page
To make this more effective, you must consider thinking about the “value proposition” you are offering. It means focussing on what people can get from your e-mail list and how this can make their lives better.
For example, people wanted to subscribe to a fitness list because they hope to have better abs and develop their self-confidence.
And others want to subscribe to money-making lists because they expect to have some financial freedom and lessen their money-stresses. It could be the reason why you are reading this right now!
Keep this in mind when you deliver your message to get your audience feel and imagine the benefits of being a member. While you talk about its value to your readers and how they can belong to the “exclusive members.” The point is people love the feeling of being considered members or part of something.
Of course, your e-mail must provide some kind of value like USP(Unique Selling Proposition) for any of these to work. It ideally makes reading your e-mail worthwhile. Take into consideration your mailing list is in the same manner similar to a blog in some instances – as a way for you to provide valuable and exclusive information for your most avid and dedicated followers.
But likewise, special offers, breaking news, and other “exclusive” updates can also be considered valuable to your readers.
It would be great if you also acknowledge your readers’ concerns that they have in mind. Most of us don’t like sharing contact information because we’re afraid of receiving anonymous spam messages. Inform them that you will not pass the information they will provide and always tell them that they can unsubscribe.
Then briefly talk about incentives (we’ll tackle more of these in a moment), which will indeed close the deal. While you are doing this, it’s imperative to make sure that you are not misleading your audiences in any possible way and guarantee that you are upfront towards them.
Getting a lot of subscribers must ‘not’ be your objective. It should be acquiring those subscribers who want to be there and those who are really interested in buying something from your enterprise.
Would you provide special offers and deals in your e-mails? That’s great! It should be your focus, this might not be appealing to some, but that’s fine. It would also mean that they are not interested, and they are not potential customers.
Some of the essential tools that should be added to your arsenal are incentives or lead magnets. These are free of charge giveaways that you will use to encourage people to sign-up on your mailing list.
It can be in the form of an e-book, a report, or even a complete short online course. Let’s say that you indeed offered a free e-book or a short online course in exchange for signing up to your e-mailing list. In return, you’ll eventually get more people signing up because they’ll get motivated just by the idea of getting a lot from something that took nothing from them.
But while this can be a compelling tactic, it’s also something that can seriously go wrong. That is why you must do it right.
An insufficient incentive is an incentive that causes people to sign up and who would not otherwise. If a visitor signs up for your mailing list, it can be purely out of getting the incentive, and then this could mean that they’re likely to download their free e-book or report and then never read another e-mail that doesn’t have incentives. As you can see, this isn’t something to be taken lightly of.
To avert this from occurring in the future, you need to make sure that you aren’t using your incentive as a bribe and make it to a minimum that it won’t be much of a fantastic offer to motivate a person to sign up. That person is otherwise not interested initially, supporting the fact that you are just forcing them to sign up. One way of ensuring that they understand your e-mail only mentions the incentive at the end of your e-mail. Make it to a minimum as much as possible, like a small token of appreciation.
It is also applicable to reports, but it can make the topic less valuable because it doesn’t have big rewards. The same goes for E-books. You are merely giving the impression that E-books don’t have much value because you are only giving it away for free. In return, this makes E-books subsequently harder to sell in the future, even for the newly published ones. Think of this: why would a person pay an amount if there’s a high chance of acquiring it for free? In some instances, many free E-books go unread. Does it also degrade their value like why would someone pay for another E-book if the last one is unused? Instead, consider using a free report as your incentive or, better yet, making the e-mails themselves the incentive itself? It will encourage the reader to open more in the future.
It can also be achieved by increasing the production value of your e-mails. They should also include high-quality images and lots of in-depth articles. Consider them like newsletters. Just the earlier ones, you can also have ‘moderated’ special rewards and offers.
The Quality of Your Brand
Ultimately, what encourages someone to sign up to your mailing list are those that already have experience with your brand before you even market it.
That is to say, that people sign up to mailing lists is most probably because:
A) They love the brand and products that the company sells. They’re patronizing it to the level that they wanted to be the first to know about them.
B) They got attached to the content they have read on the website/blog, and they are seeking more of it.
Usually, this happens after several months of interaction!
From that thought, what’s important is that you understand how to keep your audiences engaged with your useful and engaging content on your site and that you care about customer satisfaction whenever you create a product or service.
Let’s put ourselves on someone else’s shoe: If you are not interested in a brand, no matter how great the sales pattern, there is nothing that can convince you to sign up for that mailing list!
The most important goal every brand wants to achieve is for every customer to recognize it no matter what the product line is. The best tactic is selling something through their emotion by establishing an emotional attachment when trying to sell something.
The best brands have lived up to their mission statement and those with a vision that supports their mission—in other words, involving the customer through simple interactions that stipulate their mind to expect more with what your enterprise has to offer.
Exercise this by choosing a particular niche and targeting a specific type of person. It’s impossible to appeal to everyone. What’s more important is that you find out the kind of person that’s most likely to drop by your website, then you can create a brand and an ethos that will surely appeal to them.
Design a brand to create a community that consists of fans, not just customers, and they will be eager to sign up in every way they can and will surely patronize your future content!
How to Drive More Subscribers
- Create a squeeze page – use a web page with no external links
- Promote with PPC potentially
- Embed your form into your sidebars/around your site
- Create a tremendous free blog where you can demonstrate what kind of value you will be giving with the mailing list
- Talk about your mailing list regularly with your present and future contents
- Make it sound exciting! By considering your subscribers as “VIPs.”
- Offer freebies as your “lead magnet” or so-called ‘moderated’ incentives for them.
- Don’t make it too right, or else you’re only attracting people that only want free stuff!
- Make the e-mails themselves as incentives.
- Create a special newsletter for subscribers and non-subscribers.
- Or offer discounts/news.